Characteristics of online group-buying website and consumers intention to revisit : the moderating effects of visit channels
Tong Che, Zeyu Peng, Zhongsheng Hua
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Che, Tong ; Peng, Zeyu ; Hua, Zhongsheng |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 16.2016, 2, p. 171-188
|
| Subject: | Online group-buying | Consumer revisit intention | Visit channels | Website | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-016-9214-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011527503