Do the characteristics of online consumer reviews bias buyers' purchase intention and product perception? : a perspective of review quantity, review quality and negative review sequence
Ming Zhou; Mengwei Liu; Dingna Tang
| Year of publication: |
2013
|
|---|---|
| Authors: | Zhou, Ming ; Liu, Mengwei ; Tang, Dingna |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 19.2013, 4/5/6, p. 166-186
|
| Subject: | electronic word-of-mouth | e-WOM | bias | purchase intention | product perception | review quantity | negative reviews sequence | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Produktqualität | Product quality | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision | Wahrnehmung | Perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009791701