Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia.

The question of compliance with environmental conditions and opportunities for the company's organizational structure and strategy of the present article. The submissions are some data about the dynamics of the mobile phone market in Russia. The main trends of its development and basic consumer tastes. Major distributors and competitors MGDL. The structure and characteristics of MGDL and its position in the market. (SWOT analysis). Made some suggestions for the future development of the company MGDL.

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Year of publication:	2011
Authors:	Suleymanova, Elena
Published in:	Annals of marketing-mba. - Department of Marketing. - Vol. 4.2011, 11
Publisher:	Department of Marketing
Subject:	mobile phones \| smart phones \| the Russian market \| MGDL \| marketing \| SWOT \| ìîáèëüíûå òåëåôîíû \| ñìàðòôîíû \| ðûíîê Ðîññèè \| ìàðêåòèíã

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Extent:	application/pdf
Type of publication:	Article
Notes:	Published
Classification:	M3 - Marketing and Advertising ; N9 - Regional and Urban History ; D2 - Production and Organizations ; D4 - Market Structure and Pricing ; F1 - Trade ; L2 - Firm Objectives, Organization, and Behavior ; L6 - Industry Studies: Manufacturing ; M1 - Business Administration
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010857498