Charitable Giving, Self-Image and Personality

We provide an experimental test of the role of self-signaling in decisions to do- nate to charity. Our data strongly supports the theoretical prediction of a non- monotonic, hill-shaped relationship between self-confidence, proxied by the Social Potency personality trait, and prosocial behavior motivated by image concerns. Making self-image concerns more salient can more than double donations by indi- viduals with medium self-confidence.

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Year of publication:	2012-10-11
Authors:	Cueva, Carlos ; Dessi, Roberta
Institutions:	Institut d'Économie Industrielle (IDEI), Toulouse School of Economics (TSE)

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Extent:	application/pdf
Series:	IDEI Working Papers.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series IDEI Working Paper Number 748
Classification:	D01 - Microeconomic Behavior: Underlying Principles ; D03 - Behavioral Economics; Underlying Principles ; D64 - Altruism
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010717573