Charities can increase the effectiveness of donation appeals by using a morally congruent positive emotion
Shreyans Goenka, Stijn M.J. van Osselaer
| Year of publication: |
2019
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|---|---|
| Authors: | Goenka, Shreyans ; Van Osselaer, Stijn M. J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019, 4, p. 774-790
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| Subject: | oral domains | positive emotions | prosocial behavior | gratitude | compassion | Emotion | Fundraising | Soziales Verhalten | Social behaviour | Experiment | Wohltätigkeit | Charity | Gemeinnützige Organisation | Charitable organization | Ethik | Ethics | Verhalten in Organisationen | Organizational behaviour | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucz012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012120628