The chatbot artificial intelligence as the alternative customer services strategic to improve the customer relationship management in real-time responses
Fivi Rahmatus Sofiyah, Ami Dilham, Arif Qaedi Hutagalung, Yulinda Yulinda and Andrew Satria Lubis, Jonathan Liviera Marpaung
| Year of publication: |
2024
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|---|---|
| Authors: | Sofiyah, Fivi Rahmatus ; Dilham, Ami ; Hutagalung, Arif Qaedi ; Yulinda, Yulinda ; Lubis, Andrew Satria ; Marpaung, Jonathan Liviera |
| Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 27.2024, 5, p. 45-58
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| Subject: | AI | artificial intelligence | chatbot | CRM | customer relationship management | modelling | virtual assistant | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Kundenservice | Customer service |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEBR.2024.139810 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063309