AI chatbot, human, and in-between : examining the broader spectrum of technology-human interactions in driving customer-brand relationships across experience and credence services
Margaret L. Sheng, Natalia Natalia, Effy Zalfiana Rusfian
| Year of publication: |
2025
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|---|---|
| Authors: | Sheng, Margaret L. ; Natalia, Natalia ; Rusfian, Effy Zalfiana |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 4, p. 1051-1071
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| Subject: | artificial intelligence (AI) | augmentation chatbot | brand usage intention | brand-self distance | consumer brand engagement | experience-credence service | human chat agent | substitution chatbot | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22165 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373305