Chatbots as a lever to redefine customer experience in banking
Yvon Moysan, Jade Zeitoun
| Year of publication: |
2018
|
|---|---|
| Authors: | Moysan, Yvon ; Zeitoun, Jade |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 3.2018/2019, 3, p. 242-249
|
| Subject: | artificial intelligence | chatbot | instant messaging platforms | smart assistant | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012051266