"Chief engagement officers?" : a comparative study between U.S. corporate and nonprofit executive leaders' social media communication strategies
Cen April Yue, Linjuan Rita Men, Erin Birx Hart
| Year of publication: |
2023
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|---|---|
| Authors: | Yue, Cen April ; Men, Linjuan Rita ; Hart, Erin Birx |
| Published in: |
Nonprofit management & leadership. - Hoboken, NJ : Wiley, ISSN 1542-7854, ZDB-ID 2069718-1. - Vol. 33.2023, 4, p. 879-892
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| Subject: | dialogic communication | executive leaders | leadership communication | nonprofit | social media | social presence | Social Web | Social web | Führungskräfte | Managers | Nonprofit-Organisation | Nonprofit organization | USA | United States | Interne Kommunikation | Internal communication | Führungsstil | Leadership style | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Personalführung | Leadership |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nml.21551 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014330052