Children in Family Purchase Decision Making a Theoretical Review

“Kids today are customers, buyers, spenders, shoppers, consumers’’ [1]mainly because there isn't any field or market that didn't had direct or indirect contact with children. The role of children in the family and in society has changed. Nowadays they are more involved in the consumer market than their parents ever did. Furthermore, they have been given the freedom to not be subjected to their parents choices (cloathing, food), because they are now parties with full rights in the family decision-market process, whereas children are consumers in the making [3].