Children's brand symbolism understanding : links to theory of mind and executive functioning
Anna R. McAlister; T. Bettina Cornwell
| Year of publication: |
2010
|
|---|---|
| Authors: | McAlister, Anna R. ; Cornwell, T. Bettina |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 3, p. 203-228
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Kinder | Children | Australien | Australia |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956547