Children's influence on parental purchase decisions : scale development and validation
Vytautas Dikcius, Sigitas Urbonavicius, Vilmante Pakalniskiene, Indre Pikturniene
| Year of publication: |
2020
|
|---|---|
| Authors: | Dikcius, Vytautas ; Urbonavicius, Sigitas ; Pakalniskiene, Vilmante ; Pikturniene, Indre |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 4, p. 449-467
|
| Subject: | children | influence | participation | purchase decision | scale development | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Familie | Family |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319872377 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012308946