Children's influence strategies in practice : exploring the co-constructed nature of the child influence process in family consumption
Ben Kerrane; Margaret K. Hogg; Shona M. Bettany
| Year of publication: |
2012
|
|---|---|
| Authors: | Kerrane, Ben ; Hogg, Margaret K. ; Bettany, Shona M. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 7/8, p. 809-835
|
| Subject: | Kinder | Children | Befragung | Interview | Konsumentenverhalten | Consumer behaviour | Familie | Family | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577007