Children's influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumption
| Year of publication: |
2012
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|---|---|
| Authors: | Kerrane, Ben ; Hogg, Margaret K. ; Bettany, Shona M. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 28.2012, 7 (1.7.), p. 809-836
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