Children's response to sales promotions and their impact on purchase behavior
Wendy Attaya Boland; Paul M. Connell; Lance-Michael Erickson
| Year of publication: |
2012
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|---|---|
| Authors: | Boland, Wendy Attaya ; Connell, Paul M. ; Erickson, Lance-Michael |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 2, p. 272-279
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| Subject: | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Kinder | Children | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009569966