China's super consumers : what 1 billion customers want and how to sell it to them
Savio Chan and Michael Zakkour
| Year of publication: |
2014
|
|---|---|
| Authors: | Chan, Savio ; Zakkour, Michael |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Konsum | Consumption | Konsumgüter | Consumer goods | Konsumentenverhalten | Consumer behaviour | China |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 223 S Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-118-83474-9 ; 1-118-83474-7 ; 978-1-118-83482-4 ; 978-1-118-90590-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011291558