Chinese consumers' perceptions of immune health and immune-boosting remedies including functional foods
Lei Cong, Phil Bremer, William Kaye-Blake, and Miranda Mirosa
Year of publication: |
2020
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Authors: | Cong, Lei ; Bremer, Phil ; Kaye-Blake, William ; Mirosa, Miranda |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 1, p. 55-78
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Subject: | Chinese consumers | focus group | functional foods | Immune health | in-home interview | perceptions | Konsumentenverhalten | Consumer behaviour | Funktionelle Lebensmittel | Functional food | China | Gesundheit | Health | Befragung | Interview | Gesundheitsvorsorge | Preventive care | Lebensmittel | Food | Wahrnehmung | Perception |
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