Chinese "Little Emperor", cultural values and preferred communication sources for university choice
| Year of publication: |
2009
|
|---|---|
| Authors: | Chung, Kim-Choy ; Holdsworth, David K. ; Li, Yongqiang ; Fam, Kim-Shyan |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 10.2009, 2, p. 120-132
|