Chinese wine consumers' product evaluation : effects of product involvement, ethnocentrism, product experience and antecedents
Johan Bruwer, Justin Cohen, Carl Driesener, Armando Corsi, Richard Lee, Ava Huang, Larry Lockshin
| Year of publication: |
2024
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|---|---|
| Authors: | Bruwer, Johan ; Cohen, Justin ; Driesener, Carl ; Corsi, Armando ; Lee, Richard ; Huang, Ava ; Lockshin, Lawrence S. |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 2, p. 139-150
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| Subject: | product category evaluation | ethnocentrism | country-of-origin effect | product involvement | purchase experience | purchase frequency | travel exposure | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | China | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582231166066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631683