Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Adarsh Anand, Gunjan Bansal, Deepti Aggrawal
| Year of publication: |
2018
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|---|---|
| Authors: | Anand, Adarsh ; Bansal, Gunjan ; Aggrawal, Deepti |
| Published in: |
The journal of high technology management research. - Amsterdam [u.a.] : Elsevier, ISSN 1047-8310, ZDB-ID 1041080-6. - Vol. 29.2018, 2, p. 216-226
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| Subject: | Conjoint analysis | Choice-based probability | Diffusion | Sales forecasting | Conjoint-Analyse | Marktforschung | Market research | Mobiltelefon | Mobile phone | Prognoseverfahren | Forecasting model | Theorie | Theory | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Absatz | Sales | Wahrscheinlichkeitsrechnung | Probability theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.hitech.2018.09.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011955182