Choice Construction Versus Preference Construction: The Instability of Preferences Learned in Context
| Year of publication: |
2008
|
|---|---|
| Authors: | Amir, On ; Levav, Jonathan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 2, p. 145-158
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