Choice experiment to assess consumer attributes for a pharmaceutical product
Vinicius Claudino Bica, Vera Lúcia Milani Martins, Mauricio Raymundo Belleza, Fernando Henrique Lermen and Márcia Elisa Soares Echeveste
| Year of publication: |
2023
|
|---|---|
| Authors: | Bica, Vinicius Claudino ; Martins, Vera Lúcia Milani ; Belleza, Mauricio Raymundo ; Lermen, Fernando Henrique ; Echeveste, Márcia Elisa |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 17.2023, 2, p. 153-168
|
| Subject: | Analytical standards | Attributes | Choice experiments | Health care management | Product development | Value delivery | Konsumentenverhalten | Consumer behaviour | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Arzneimittel | Pharmaceuticals |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-05-2021-0050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336892