Choose a mobile application or mobile website? : Different effects of mobile channels on direct and indirect sales
Xueting Zhang, Feng Wang, Xia Cao
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Xueting ; Wang, Feng ; Cao, Xia |
| Subject: | Direct sales | Indirect sales | Mobile channel | Promotion type | Mobilkommunikation | Mobile communications | Vertriebsweg | Distribution channel | Direktmarketing | Direct marketing | Mobile Anwendung | Mobile application | Website | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Theorie | Theory | Mobile Business | Mobile business | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015125180