Choose your words carefully : harnessing the language of crowdfunding for success
Aaron H. Anglin, Robert J. Pidduck
| Year of publication: |
2022
|
|---|---|
| Authors: | Anglin, Aaron H. ; Pidduck, Robert J. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 65.2022, 1, p. 43-58
|
| Subject: | Communicating vision | Crowdfunding campaign | Entrepreneurial orientation | Linguistic styles | Rewards-based crowdfunding | Crowdfunding | Sprache | Language | Erfolgsfaktor | Success factor | Kommunikation | Communication | Unternehmensgründung | Business start-up | Gründungsfinanzierung | Start-up financing | Linguistik | Linguistics | Entrepreneurship | Entrepreneurship approach | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2021.09.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012939472