Choosing among alternative new product development projects : The role of heuristics
| Year of publication: |
2020
|
|---|---|
| Authors: | West, Douglas C. ; Acar, Oguz A. ; Caruana, Albert |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 11 (20.08.), p. 1511-1524
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21397 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012273790