Choosing among diffusion models : some empirical guidelines
by Philip M. Parker
| Year of publication: |
1991
|
|---|---|
| Authors: | Parker, Philip M. |
| Publisher: |
Fontainebleau, France : INSEAD |
| Subject: | Theorie | Theory | Innovationsdiffusion | Innovation diffusion | Konsumgüter | Consumer goods |
| Extent: | 19 S. : graph. Darst |
|---|---|
| Series: | Research and the development of pedagogical materials : working papers. - Fontainebleau, ZDB-ID 1231877-2. - Vol. 91,51 = : MKT |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000824897