Choosing marketing dashboard metrics
Tim Ambler and John Roberts
| Year of publication: |
2007
|
|---|---|
| Authors: | Ambler, Tim ; Roberts, John |
| Published in: |
Business performance measurement : unifying theories and integrating practice. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 978-0-521-18876-0. - 2007, p. 239-260
|
| Subject: | Marketing | Performance-Messung | Performance measurement | Management-Informationssystem | Management information system | Betriebliche Kennzahl | Financial ratio |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003593093