Choosing to choose : the effects of decoys and prior choice on deferral
William M. Hedgcock (Henry B. Tippie School of Business, University of Iowa, Iowa City, Iowa), Raghunath Singh Rao (McCombs School of Business, University of Texas at Austin, Austin, Texas), Haipeng (Allan) Chen (Mays Business School, Texas A&M University, College Station, Texas)
| Year of publication: |
October 2016
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|---|---|
| Authors: | Hedgcook, William M. ; Rao, Raghunath Singh ; Chen, Haipeng |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 10, p. 2952-2976
|
| Subject: | decoys | choice | no-choice | deferral | dynamic decision making | Entscheidungstheorie | Decision theory | Entscheidung | Decision | Experiment | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2015.2289 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591806