Choosing to discover the unknown : the effects of choice on user attention to online video advertising
Cheng Luo, Zhenhui (Jack) Jiang, Xiuping Li, Cheng Yi, Catherine Tucker
| Year of publication: |
2024
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| Authors: | Luo, Cheng ; Jiang, Zhenhui ; Li, Xiuping ; Yi, Cheng ; Tucker, Catherine |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 10, p. 6983-7003
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| Subject: | choice | conjecture formation and confirmation | eye tracking | online video advertising | user attention | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Visuelle Wahrnehmung | Visual perception | Wahrnehmung | Perception | Online-Handel | Online retailing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2019.03291 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015142204