Choosing variety
Barbara E. Kahn; Andrea Morales
| Year of publication: |
2001
|
|---|---|
| Authors: | Kahn, Barbara E. ; Morales, Andrea C. |
| Published in: |
Wharton on making decisions. - New York [u.a.] : Wiley, ISBN 0-471-68938-6. - 2001, p. 63-77
|
| Subject: | Produktdifferenzierung | Product differentiation | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001686606