Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
Year of publication: |
1999
|
---|---|
Authors: | Park, C. Whan ; Jun, Sung Youl ; MacInnis, Deborah J. |
Publisher: |
Cambridge, MA |
Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory | Entscheidung unter Unsicherheit | Decision under uncertainty |
Extent: | 49 Bl graph. Darst |
---|---|
Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 99,124 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Histogram distortion bias in consumer choices
Lu, Tao, (2022)
-
Sarin, Rakesh, (2013)
-
Optimal temporal customer purchasing decisions under trade-in programs with up-front fees
Yin, Rui, (2014)
- More ...
-
Brand attachment : constructs, consequences, and causes
Park, C. Whan, (2006)
-
Strategic brand concept-image management
Park, C. Whan, (2009)
-
Brand attachment and a strategic brand exemplar
Park, C. Whan, (2008)
- More ...