"Choozing" the best spelling : consumer response to unconventionally spelled brand names
John P. Costello, Jesse Walker, and Rebecca Walker Reczek
| Year of publication: |
2023
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|---|---|
| Authors: | Costello, John P. ; Walker, Jesse ; Walker Reczek, Rebecca |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 6, p. 889-905
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| Subject: | brand names | linguistics | persuasion knowledge | brand personality | sincerity | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Linguistik | Linguistics | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429231162367 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432738