"Chopin" effect? : an exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Felix Septianto
| Year of publication: |
2016
|
|---|---|
| Authors: | Septianto, Felix |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 5, p. 765-779
|
| Subject: | Choice | Temperature | Music | Drink | Tempo | Konsumentenverhalten | Consumer behaviour | Musik | Alkoholkonsum | Alcohol consumption | Musikwirtschaft | Music industry | Wetter | Weather |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-11-2015-0182 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616766