Churn and loyalty behavior of Turkish digital natives : empirical insights and managerial implications
M. Mithat Uner, Faruk Guven, S. Tamer Cavusgil
| Year of publication: |
2020
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|---|---|
| Authors: | Uner, M. Mithat ; Guven, Faruk ; Cavusgil, S. Tamer |
| Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 44.2020, 4, p. 1-14
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| Subject: | Digital natives | Loyalty | Consumer behavior | Churn | Mobile services | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Türkei | Turkey | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.telpol.2019.101901 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012513546