Claim negotiations in B2B markets : optimization potential based on behavioral insights
Yannick Urbitsch
| Year of publication: |
2025
|
|---|---|
| Authors: | Urbitsch, Yannick |
| Institutions: | Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Verlag Dr. Kovač |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Verhandlungstechnik | Negotiation techniques | Vertragsrecht | Contract law | Business-to-Business-Marketing | Claimmanagement | Verhaltensanalyse |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 202 Seiten, Seite XV-XLVI Diagramme 21 cm, 318 g |
|---|---|
| Series: | Schriftenreihe zum Verhandlungsmanagement. - Hamburg : Verlag Dr. Kovac̆, ISSN 2365-7898, ZDB-ID 2839792-7. - Vol. Band 32 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English ; German |
| Thesis: | Dissertation, Universität Hohenheim, 2025 |
| ISBN: | 978-3-339-14648-9 ; 978-3-339-14649-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015462649