Claiming best or better? The effect of target brand's and competitor's puffery on holistic and analytic thinkers
| Year of publication: |
2019
|
|---|---|
| Authors: | Yang, Defeng ; Xie, Ninghui ; Su, Sarena J. |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1472-0817, ZDB-ID 2094545-0. - Vol. 18.2019, 2 (08.02.), p. 151-165
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1754 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081486