Clarifying the effect of customer knowledge management to improve business performance of banks : considering the role of electronic customer relationship management
Abbas Ali Rastgar, Ebrahim Esmaili, Reihaneh Naderi and Amin Hemmati
| Year of publication: |
2019
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|---|---|
| Authors: | Rastgar, Abbas Ali ; Esmaili, Ebrahim ; Naderi, Reihaneh ; Hemmati, Amin |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 12.2019, 2, p. 108-123
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| Subject: | customer knowledge management | electronic customer relationship management | e-CRM | business performance | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Electronic Commerce | E-commerce | Unternehmenserfolg | Firm performance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2019.104019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253367