Classical conditioning of consumer attitudes : 4 experiments in an advertising context
Elnora W. Stuart ; Terence A. Shimp ; Randall W. Engle
| Year of publication: |
1987
|
|---|---|
| Authors: | Stuart, Elnora W. |
| Other Persons: | Shimp, Terence A. (contributor) ; Engle, Randall W. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 14.1987, 3, p. 334-349
|
| Subject: | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001068359