Classical rhetoric and modern public relations : an Isocratean model
Charles Marsh
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Marsh, Charles |
| Publisher: |
New York [u.a.] : Routledge |
| Subject: | Rhetorik | Rhetoric | Öffentlichkeitsarbeit | Public relations | Isocrates |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 196 p. 24 cm |
|---|---|
| Series: | Routledge research in public relations. - New York : Routledge, Taylor & Francis Group, ZDB-ID 2693111-4. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [157]-187) and index Isocrates and Modern Public Relations: An Overview -- Sophrosyne and Dikaiosyne: Isocrates? Concentric Ethics -- Peitho: An Isocratean Model of Persuasion -- Homonoia: Antecedents of Public Relations? Social Harmony: Frameworks in Isocratean Rhetoric -- Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm -- Logos and Dunamis: Isocrates and Postmodern Public Relate -- Syggrammata: Planning and New Media -- Paideia: Isocrates? Rhetorical Education -- Antilogia: Speaking Against Isocrates -- Mimesis: Rediscovering Isocrate. |
| ISBN: | 0-415-62600-5 ; 978-0-415-62600-2 ; 978-0-203-10298-5 |
| Classification: | Öffentlichkeit ; Stilistik, Rhetorik ; Literarische Einflüsse und Beziehungen, Rezeption ; Klassische lateinische Literatur |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009668213