CLASSIFICATION OF STRATEGIES FOR IN-STORE MERCHANDISING MANAGEMENT

Develops a model for classifying products on impulse purchases and contribution to profits. Also shows how to implement the model in store merchandising strategies.

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Year of publication:	1973
Authors:	Sporleder, Thomas L. ; Vastine, William J.
Published in:	Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 04.1973, 2
Publisher:	Food Distribution Research Society - FDRS
Subject:	Agribusiness

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005310863