Classifying consumer purchasing decision for imported ready-to-eat foods in China using comparative models
Apichaya Lilavanichakul, Ravipim Chaveesuk, and Ajchara Kessuvan
| Year of publication: |
October-December 2018
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| Authors: | Apichaya Lilavanichakul ; Ravipim Chaveesuk ; Ajchara Kessuvan |
| Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 19.2018, 4, p. 286-298
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| Subject: | consumer purchasing decision | ready-to-eat foods | lifestyles | marketing factors | China | logistic regression | artificial neural network | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Lebensstil | Lifestyle | Neuronale Netze | Neural networks | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10599231.2018.1525250 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011955262