Classifying customer "wow", "aha", and "cool" affect through arousal : a study on mobile users
Prince Dubey, Naval Bajpai, Sanjay Guha
| Year of publication: |
2018
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|---|---|
| Authors: | Dubey, Prince ; Bajpai, Naval ; Guha, Sanjay |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 1, p. 37-58
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| Subject: | delight | arousal | discriminant analysis | perceptual map | need for benefit | customer expertise | atmospherics | advertisement | mood state | vector analysis | Konsumentenverhalten | Consumer behaviour | Emotion | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849117