Classifying the variety of customers' online engagement for churn prediction with a mixed-penalty logistic regression
Petra P. Šimović, Claire Y.T. Chen, Edward W. Sun
| Year of publication: |
2023
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|---|---|
| Authors: | Posedel Šimović, Petra ; Chen, Claire Yi-Ting ; Sun, Edward W. |
| Published in: |
Computational economics. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 1572-9974, ZDB-ID 1477445-8. - Vol. 61.2023, 1, p. 451-485
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| Subject: | Big data | Business analytics | CRM | Machine learning | Penalized logistic regression | Beziehungsmarketing | Relationship marketing | Regressionsanalyse | Regression analysis | Künstliche Intelligenz | Artificial intelligence | Data Mining | Data mining | Big Data | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10614-022-10275-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014228438