Classifying user-innovators : an approach to utilize user-innovator asset
Year of publication: |
2015
|
---|---|
Authors: | Pongtanalert, Kritinee ; Ogawa, Susumu |
Published in: |
Journal of engineering and technology management : JET-M. - Amsterdam [u.a.] : Elsevier, ISSN 0923-4748, ZDB-ID 1027164-8. - Vol. 37.2015, p. 32-39
|
Subject: | User innovation | User community | Consumer innovator | Community-based innovation | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Social Web | Social web | Produktentwicklung | New product development |
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