Classroom exercises for entrepreneurship : a cross-disciplinary approach

1 Online-Ressource (316 pages)

Includes bibliographical references and index

Contents: Foreword / Julie Shields -- Author's notes -- Structure of exercises -- Part I: Ideation -- Being different and necessary -- Community tour and problem perception -- Daydream for inspiration -- Empathy or compassion -- Ideation via image and persona- building -- Looking for inspiration -- Synthesizing talents, interests, passions and skills (tips) -- Outside/in approach to niche identification -- Persona ideation and three ideas -- Three ideas/three strategies -- What if? -- Brain, solve this problem -- Part II: Action 1. Communication -- Can you excite us? -- Networking practice -- Find your voice -- Culture assimilation: The language of entrepreneurship -- Self-sufficiency, or trial by fire -- The power of stillness -- Leveraging AI to teach entrepreneurship methods -- Developing new entrepreneurship methods -- 2. Competition -- Visualizing the status quo -- Competitive matrix-building -- Competitive lemonade stands -- 3. Capital -- Creating an animatic -- Event to fund -- Four pitches: 10, 2, 30. And 1. -- Mock crowdfunding campaign -- 4. Marketing -- Content of value for free -- Have a classmate tell your story -- Eyes and ears -- Playing with seo -- Website creation for digital representation --5. Networking -- Reaching the president -- The networking game -- Social elevator pitch -- Networking practice -- 6. Pitching -- Peer-reviewed pitching -- Tiered structure of giving -- Video elevator pitch -- 7. Plans and strategy -- Scale up, scale down -- Are business plans necessary? -- Brochure collaboration -- Budget-building, budget research -- Choose an imaginary board -- Reverse-engineering content (ai-based) -- Mutual need fulfillment -- Collective brainstorming -- Creating one's path visually through infographics: Startup to exit -- Crowdfunding and outsourcing: A strategy aimed at reducing risks -- Defense of plans -- Designing multiple revenue drivers -- Role-playing with AI (ai-based) -- If this, then that -- Ai-driven social media content strategies (ai-based) -- Mapping the future -- The marble game -- Pricing one's work -- Putting out fires -- Scavenger-hunting assets -- Speed-dating market feedback -- Testing assumptions -- Visualizing through storyboards -- 8. Teams -- Archetypes and team-building for entrepreneurship -- Superhero powers and kryptonite -- Team self-management -- Part III: Introspection and reflection a sense of balance -- Collective problem articulation -- Say "yes" for a week -- Consciousness and the imagination -- Dump truck full of grapes -- Finding meaning -- In my mind's eye, horatio -- Pain point alleviation -- Stories of burnout -- Taking stock -- The game of perseverance -- The road less traveled by -- Watchers from the gates of the mind -- What would you risk? -- Why do you create? -- Part IV: Teaching and efficacy assessing experiential entrepreneurship exercises -- Ee reflection tool -- Tips for teaching with experiential exercises -- Part V: Tying things together: Suggested recipes.

10.4337/9781035317547 [DOI]

ECONIS - Online Catalogue of the ZBW