Clear signals or ambiguity? : how long-buyers and short-sellers react differently to competitive actions
Year of publication: |
2018
|
---|---|
Authors: | Hughes-Morgan, Margaret ; Ferrier, Walter J. ; Morgan, Fred W. |
Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 30.2018, 1, p. 63-81
|
Subject: | Wettbewerbsstrategie | Competitive strategy | Entscheidung unter Unsicherheit | Decision under uncertainty | Verkaufsverhalten | Sales behaviour | Kaufentscheidung | Purchase decision | Signalling |
-
Emotion Selling : Messbar mehr verkaufen durch neue Erkenntnisse der Neurokommunikation
Bittner, Gerhard, (2010)
-
Gierl, Heribert, (2012)
-
Toward understanding persuasion expressions : the activation of attitudes
Whittler, Tommy E., (2015)
- More ...
-
Hughes-Morgan, Margaret, (2010)
-
Hughes-Morgan, Margaret, (2010)
-
Hughes-Morgan, Margaret, (2011)
- More ...