Clear signals or ambiguity? : how long-buyers and short-sellers react differently to competitive actions
Margaret Hughes-Morgan, Walter J. Ferrier, Fred W. Morgan
| Year of publication: |
2018
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|---|---|
| Authors: | Hughes-Morgan, Margaret ; Ferrier, Walter J. ; Morgan, Fred W. |
| Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 30.2018, 1, p. 63-81
|
| Subject: | Wettbewerbsstrategie | Competitive strategy | Entscheidung unter Unsicherheit | Decision under uncertainty | Verkaufsverhalten | Sales behaviour | Kaufentscheidung | Purchase decision | Signalling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820200