Clearing the paradigmatic fog : how to move forward in business marketing research
Year of publication: |
2022
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Authors: | Möller, K. E. Kristian ; Halinen, Aino |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 102.2022, p. 280-300
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Subject: | Business marketing | IMP | Marketing theory | Research communities | Research paradigms | Theory development | Marktforschung | Market research | Marketingtheorie | B-to-B-Marketing | Business-to-business marketing | Marketing | Bibliometrie | Bibliometrics |
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