Click Fraud and the Adverse Effects of Competition
| Year of publication: |
2015
|
|---|---|
| Authors: | Li, Xiarong ; Zeng, Daniel D. ; Liu, Yong ; Yang, Yanwu |
| Publisher: |
[S.l.] : SSRN |
| Subject: | Betrug | Fraud | Theorie | Theory | Wettbewerb | Competition |
| Description of contents: |
Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency
|
| Extent: | 1 Online-Ressource (9 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: IEEE Intelligent Systems, 26 (6): 31-39, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014035814