Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
Elke Huyghe, Julie Verstraeten, Maggie Geuens, and Anneleen Van Kerckhove
| Year of publication: |
February 2017
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|---|---|
| Authors: | Huyghe, Elke ; Verstraeten, Julie ; Geuens, Maggie ; Van Kerckhove, Anneleen |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 1, p. 61-74
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| Subject: | grocery shopping | unhealthy food choices | product presentation | shopping channel | instant gratification | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Vertriebsweg | Distribution channel | Lebensmittel | Food | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0490 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011650423