Clickstream Analysis for Forecasting Online Behavior
Ganeshan describes how retailers can benefit using Clickstream Analysis for Forecasting Online Behavior. A clickstream is an online trail, a prospective customer?s sequence of keystrokes or mouse clicks made as they consider making a purchase on the Internet. Through capture and analysis of the clickstream, a customer can provide value to a seller in helping to understand the customer?s intentions and thus improve their purchasing experience ? as well as the retailer?s profitability. Copyright International Institute of Forecasters, 2014
Year of publication: |
2014
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Authors: | Ganeshan, Ram |
Published in: |
Foresight: The International Journal of Applied Forecasting. - International Institute of Forecasters - IIF. - 2014, 33, p. 15-19
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Publisher: |
International Institute of Forecasters - IIF |
Saved in:
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